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AI-native sales CRM · industry-native

Welaka works while you sleep.

An AI-native sales CRM that comes wired for your industry — healthcare first, real estate next — where the graph does the researching, and your reps arrive to prepared moments instead of empty queues.

River gauge · data spine Provider · portal · property signals · working overnight

Every horizontal CRM makes your reps do the researching.

In healthcare, the contact record doesn't know the NPI, the company record doesn't know CMS billing volumes, and the territory plan can't tell a specialty code from a zip code. In real estate, portal leads die in inboxes while speed-to-lead is measured in minutes, and no field on the record understands a listing, a side, or a commission split. Different industries, same defect — horizontal CRMs know fields; Welaka knows your industry's entities. The AI the incumbents bolted on narrates that research instead of doing it. Welaka is built the other way up: AI-native, wired to your industry's graph, working overnight.

The system

One river, five reaches.

01 · Current

The morning brief, already written.

Overnight, Current reads every account, checks every signal, and flags what changed since yesterday — the filings, the benchmarks, the moves. By the time your reps log in, the research is done.

How Current works →
River gauge · data spine Provider · portal · property signals · working overnight

02 · The Run

A ranked queue of prepared moments.

Not a list of records. The Run opens on the day already prioritized — meeting prep, reply drafts, deal moves — each one ready to act on. A calm cockpit by default; a Command Center when your team wants one.

See The Run →

03 · LeadBridge

The watershed that feeds the river.

Your industry's signals — provider filings and payer benchmarks in healthcare, portal leads and property movement in real estate, hiring and expansion moves everywhere — flow into the CRM on a cadence you configure. New accounts arrive already researched.

Explore LeadBridge →
River gauge · signal classes Filings · Portals · Hiring · Benchmarks · configurable cadence

04 · Coach Queue

Honest gamification. Emphasis on honest.

Coaching built on what actually happened in the pipeline — not leaderboard theater. The play stays an undercurrent; the numbers stay real.

Inside Coach Queue →

05 · Close the Loop

Sold, signed, invoiced — one system.

The deal doesn't leave the river at the close. Close the Loop carries it through handoff and invoicing so the record of what worked feeds the next quarter's graph.

Close the Loop →

Why industry-first

The wedge, not the ceiling.

Every industry's B2B sellers hit the same broken data spine — the facts that decide a deal live outside the CRM, so reps rebuild them by hand. Welaka's answer is to wire the spine per industry. For healthcare, the first watershed, that meant a provider graph: the United States holds roughly 1.1 million active NPIs (CMS NPPES) across some 250,000 practice locations of fifty or fewer clinicians (AMA, 2024) — a market that size, still re-researched one rep at a time. For real estate, the second, it means listing, portal, and license data feeding the same river. The next watershed gets wired the same way.

Customer zero

Welaka wasn't specced in a boardroom. It was worn in at Metolius Health, a healthcare operator — born in one industry's hardest data problem, built to rewire for the next.

Pre-GA and founder-led. What's live today is what Metolius runs; what's on the roadmap is labeled that way. The full story →

Arrive to prepared moments.

See what Current found overnight — on your accounts, not a canned demo org.